I told you about Rachel Bilson’s collaboration with her long time celebrity stylist, Nicole Chavez, and footwear designer Steve Madden for the launch ShoeMint offering a monthly selection of exclusively designed shoes through BeachMint. Check out the promo pics for her new endeavor showcasing two fabulous shoe styles that you will be able to purchase when the online store opens. Don’t you love the Isabel Marant Yoan alpaca-blend instarsia sweater she is wearing! What do you think of the designs showcased here?
Rachel on ShoeMint, “Speaking about her new project, the ‘Hart of Dixie’ star said that, I loved the idea of designing really cute shoes that are affordable and accessible. The whole idea behind the BeachMint brand makes the online shopping experience so personal. More and more, people are shopping for shoes online and with BeachMint, I have the opportunity to design not just the shoes, but the full experience for our customers, which feels more personal and rewarding for me. As a designer, I’m always exploring new mediums and footwear is a category I’ve always been very passionate about.”