Rachel Bilson has joined the BeachMint fold to create shoes for their latest e-commerce site Shoe Mint. Rachel is collaborating with her long time celebrity stylist, Nicole Chavez, and Steve Madden will be behind the craftsmanship and design of the shoes. Rachel had this to say about her new endeavour,
“I loved the idea of designing really cute shoes that are affordable and accessible. The whole idea behind the BeachMint brand makes the online shopping experience so personal.”
ShoeMint will follow the same protocol as the other BeachMint verticals follow. ShoeMint is a members-only site which means registration is required. The user will receive a monthly choice of merchandise that is adjusted to the user’s liking. All shoes sold through ShoeMint are available at the set price of $79.99. ShoeMint will launch sometime during the holidays this year. I am personally am a fan of Rachel Bilson’s style and shoe game. I am sure she and Steve Madden will create some dope concoctions.
Information Source: WWD
Image Via: Zimbio